Being the capital city of Latvia, Riga is considered one of the most beautiful cities in Europe and well- known as second Paris. Once being occupied by the Swedes, Germans, Poles, Riga today speaks Latvian, Russian, English and German.
All best European brands, dozens of cafes are concentrated in the historical center making shopping in Riga extremely easy. Naf, Zara, Cubus, Sasch, Miss Sixty, Motivi, Mango, Benetton - all of them you will find on Brivibas or Terbatas streets. Go forward and meet shoe mono-brand and multi-brand boutiques like Ecco, Gabor, Rieker and a lot of stock retail stores such as Next, George, NewLOOK.
Going for a make-up, do not ignore the national cosmetic brand stores Dzintars.
Sales in Riga last all winter until early March, the range of shops is very wide though.